ASICS 2015 Shoe Lineup

Website

Product pages for the launch of ASICS’s new running shoe models: the 33-DFA, Gel-Nimbus 17 and Gel-DS Trainer 20.

Authenticity as the key direction, the visuals were shot in Australia in locations that presented each shoe model in its ideal running environment to highlight their specific characteristics and inspire runners.

I contributed to define the overall concept and visual direction and was responsible for the UI/UX design of the pages.

  • Agency: UltraSuperNew
  • Client: ASICS
  • Role: UI/UX

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