Web pages for ASICS’s “It’s a big world. Go run it” global campaign, encouraging runners to mix up their run with four running styles—speed, natural, trail and road. ASICS wanted to appeal to all types of runners, while also keeping the sport fun and accessible.

Each running style is presented on its own dedicated page featuring a video produced for the campaign, as well as running tips, key shoes characteristics and recommended products. The visuals were shot for the campaign at key locations in Tokyo and around.

I was responsible for the UI/UX design of all the pages.

  • Agency: UltraSuperNew
  • Client: ASICS
  • Role: UI/UX

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