L'Oreal No Shampoo Revolution

Website

“No Shampoo Revolution” was a digital activation for the launch of L’Oreal’s new product and new haircare ritual. The minisite introduced the product and allowed people to create their own avatars and share it with their friends on selected social networks, engaging a larger audience to participate in the No Shampoo movement.

I was responsible for the UI/UX design of the minisite which attracted more fans to experience the new era of shampoo, resulting in more than 67,000 people participating in the digital activation.

  • Agency: UltraSuperNew
  • Client: L’Oreal Paris
  • Role: UI/UX

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