Red Bull Blue
Campaign website for the launch of Red Bull Blue in Japan. Starting off with a countdown and the enigmatic statement “something new for the fans is coming this summer”, the website was deployed in several phases to have the fans guessing, build up excitement and generate buzz via the hashtag #すべてのファンへ (for all the fans). The identity of the new drink was revealed during a 12-hour event broadcasted live on Nico Nico Nama Hosou.
I contributed to the creative conception and designed UI/UX of the page.
- Agency: UltraSuperNew
- Client: Red Bull
- Role: UI/UX Design