Red Bull Now
Red Bull Now is a mobile platform that enhances the experience of the audience at Red Bull events with real time information and media (live score updates, upcoming matches and players details) for the event that they are watching.
One unique aspect of this project is that it delivers what would normally need to be a dedicated smartphone application, in a web browser, making it an easy platform for a consumer to engage with.
Red Bull Now debuted at Red Bull X-Fighters 2014 and has since been used at many Red Bull events.
I was responsible for the UI/UX design of the platform and its custom admin panel, as well as for the research and definition of new features for future releases.Visit Website
- Agency: UltraSuperNew
- Client: Red Bull
- Role: UI/UX Design