Van Gogh Holland Tour Guide


Campaign website for The Netherlands Board of Tourism & Conventions (NBTC) in joint partnership with KLM, The Van Gogh Museum,​ and Schiphol Airport to promote The Netherlands to Japanese women between 20 to 40 years old.

The website features a modern day Van Gogh introducing some of the hottest spots to visit in The Netherlands. Inspired by Van Gogh’s painting style, the website was designed to feel hand crafted and illustrated with quirky visuals by illustrator Keeenue.

In order to engage users on the website and increase NBTC’s followers, an Instagram campaign was ran. Photos of key locations with Van Gogh integrated in the scene were posted and users had to guess the location for a chance to win prizes, including a trip to Amsterdam with KLM.

I contributed to define the overall concept and art direction of the website and Instagram campaign, and was responsible for the UI/UX of the website.

  • Agency: UltraSuperNew
  • Client: The Netherlands Board of Tourism & Conventions
  • Role: UI/UX


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